THE RISE OF TOM AND JERRY AND THE DECLINE OF ANIMATED SHORTSĪ cat and a mouse! How unoriginal can you get? William Hanna and Joseph Barbera are the Architects of Saturday Morning.
Bill Hanna and Joe Barbera set out to entertain children and adults and ended up creating an experience called “Saturday Morning Cartoons.” Through laughter and imagination, they have amused and inspired millions of children for more than three generations. They weren’t like any other studio putting out media for the masses. At a time when General Motors sold 50% of all cars in the United States, the television program 60 Minutes referred to Hanna-Barbera as “the General Motors of animation.” As it turned out, Hanna-Barbera would eventually go even further by producing nearly two-thirds of all Saturday morning cartoons in a single year. During the rise of television in the 1950s when film studios ceased producing cartoons, Hanna and Barbera saved the field of animation through talent, innovation, and hard work. Together, animators Hanna and Barbera created one of the most memorable cartoons in history- Tom and Jerry. In addition to receiving commercial and critical acclaim, their ground-breaking animation work was recognized with seven Academy Awards (and eight additional nominations), eight Emmys, and numerous other awards.
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Partners for over 60 years, William Hanna and Joseph Barbera possessed a relationship that would last through the rise and fall of two cartoon studios and the creation of thousands of characters and hundreds of animated and live-action TV shows, films, and specials. In business together longer than most marriages, two men from very different backgrounds created an animation powerhouse that would come to dominate Saturday morning television. HANNA-BARBERA: THE ARCHITECTS OF SATURDAY MORNING Home > Essays > Hanna-Barbera: The Architects of Saturday Morning Hanna-Barbera: The Architects of Saturday Morning Jesse M.
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